Denholm’s client is a high-profile FMCG company who are going through an accelerated period of growth, driven predominantly through a proactive consumer-led approach to new products. Their longstanding history, integrity and the values of the business make it a truly unique work-place. We partnered together to recruit a motivated Assistant Brand Manager to join their marketing team based in Edinburgh.
As the Assistant Brand Manager, your role will report to the Head of Marketing and assist in the creation and implementation of the annual Brand Plan. You will support the development and growth of the marketing strategy which encompasses a wide spectrum of the marketing mix – digital, SEO, PR, sampling, trade advertising, content development, packaging design and partnerships.
You will be instrumental in growing brand awareness to drive sales and household penetration of the extensive range of products. When required, you will work with the NPD team to help develop and introduce new products to market based on a detailed understanding of the consumer and marketplace.
One of the key responsibilities of this role will be to manage the digital content plan and its execution for social media campaigns while optimising digital presence through effective use of SEO. You will support the team through market research analysis and reporting on competitor activity. You will also liaise with external creative and PR agencies ensuring all relevant projects are delivered on budget in a timely fashion.
The perfect candidate will be proactive, self-motivated and keen to learn. Ideally you will bring experience of the FMCG sector (though not essential) and share company’s values starting from being a ‘foodie’ through ideally having an active interest in what makes a healthy lifestyle.
Integrity is paramount, as is enthusiasm for taking ownership and ability to work autonomously. You will be able to demonstrate some experience of brand development as well as experience in an environment requiring management of multiple projects. Your energetic, positive nature combined with a can-do attitude, ability of approaching your challenges head-on, adaptability and resilience will mean we definitely want to hear from you. If you add to the above excellent communication skills, your ability to engage, ability to create and maintain relationships in an effortless manner you might be our ideal candidate!