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Head of Digital - Glasgow Area

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Denholm are working exclusively with a leading international charity based in Glasgow as they look to add a Head of Digital to their growing, dynamic team. As Head of Digital you'll be tasked with spearheading the online supporter experience - and your primary focus will be across web, social and email.  You'll work collaboratively across the organisation to provide technical expertise; to develop existing and new marketing channels; and to create first-class online campaigns for engagement. 

With responsibility for a recently established team of 3; your duties as Head of Digital will include (though will not be limited to):

  • Developing and delivering an international digital strategy
  • Being the subject-matter-expert for all things digital within the organisation
  • Creating a 'test and learn' approach to digital communications and constantly striving to improve digital channels - ensuring they remain supporter-led and insight-driven
  • Overseeing the development of pro-bono marketing activities such as Google Grants and free social marketing
  • Working with other departments to improve the supporter experience (including CRM an payment strategies)
  • Improving a suite of many international websites
  • Overseeing the creation of additional websites for new affiliates
  • Overseeing the development and management of all international social channels
  • Managing external digital suppliers and ensuring value for money
  • Ensure all digital output meets the charity's distinctive brand and reflect the organisation's values
  • Overseeing the development of monthly data analysis , driving forward digital learning and development
  • Developing learnings and recommendations based on data analysis from tools such as Google Analytics and Facebook Insight
  • Providing leadership to the digital team
  • Creating efficient team processes and ways of working including resource management, timely briefings and management of team projects 

This is a fantastic organisation who pride themselves on their values and their commitment to their global vision. To be considered for this role, you must be able to demonstrate competencies across their values. Additionally you should have:

  • A degree or relevant experience
  • Experience effectively leading a digital team
  • Significant experience of transforming a user's digital experience across websites, social and email markeitng
  • Strong technical knowledge and evidence of digital innovation
  • Excellent analytical skills
  • The ability to deliver multiple projects on time and on budget
  • Knowledge and passion for digital trends
  • Well developed leadership skills
  • First-class communication skills 
  • Excellent stakeholder management skills (both internally and externally)

Ideally you will have experience work with or for a charity, though this is not essential. It is, however, important that you fit with the business culturally, and that the idea of 'giving back' appeals to you. 

An incredible role, with a fast-growing international organisation. If you are a senior digital marketer with exceptional leadership skills - and demonstrable experience of growing a business online - please call Fiona Todd @ Denholm Associates on 07494457319, or send a CV to fiona@denholmassociates.com. 

 

 

 

  • Salary: Up to ¬£45,000pa
  • Glasgow Area
  • Ref 1185
  • Date Posted Thursday 26 Oct 20172017-10-26

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