Denholm are working with one of Scotland's best know branded spirits companies on a new and exciting role. It will be managing a small team and will work across the business to ensure consumer and customer insight is utilised across all strategic decision making.
Working with and managing a small team, you will build a a comprehensive consumer and category understanding, utilising both Qualitative and Quantitative data. This will include Kantar, Nielsen etc as well as a range of others data sources but will need a creative approach to identify and develop compelling selling stories that the commercial and marketing teams can use to drive real commercial growth. You will also be managing the agency relationships and managing budgets.
You must have a strong background in working within research and data insights within a consumer brands environment and ideally within food or drinks.You will also need to be 'fleet of foot' in how you work with information to deliver real commercial insight for brand marketing, customer marketing and sales teams on a global scale. You must have a naturally inquisitive approach to insight We are happy to consider candidates from both and agency and client side background so if you have operated in a strategic planning role agency side and ready for that move over to client side than get in touch today!